Do You Know Enough About Facebook Advertising?

One fine day an entrepreneur friend of mine said he has enough coming from Facebook page. While saying this, he referred to the engagement he drew with his business page and the branding his social media managers did. Branding of course is significant, but Facebook has evolved as a platform that promises business too. Business here purely means sales and new customers engaging with the brand for its products and services. His statement made me ask him whether or not he advertises his business on Facebook and his answer was no. And, the reason was he wasn't really sure of the outcome and didn't know whether he would be able to afford it and benefit with it.  

This made me get into the insights of Facebook’s paid advertising feature and the facts I got to see were awe-inspiring. Every element I got to know about it turned out to be a reason for me to have faith in advertising with Facebook. Some of the key facts that I would be keen to share are:

Over 2 million small to medium businesses advertise on Facebook

• Over 700 million users access Facebook on mobile every day
• 66% of Facebook’s advertising revenue comes from mobile       
• Facebook earmarked purchase of virtual goods and gifts worth over a quarter in the year 2014.
• 1.5 million Businesses are now engaged in advertising on this social channel.

While Facebook advertising has evolved as a major platform for small and medium businesses to advertise. This advertising model doesn't just allow businesses to advertise its target audience, but also to define the budget for a day. It doesn't require you to start with a big budget. A business can even be advertised with a small budget.   

Target precisely

Facebook allows businesses to target the audiences precisely. It allows them to use their CRM data to similar audiences by using the Facebook data. This way, the advertisers are able to reach out to the consumers, who are actually interested in their products or services.   

Test your ads to know what works best

Facebook empowers not just the consumers, but also the advertisers. One of the features made available to the businesses that choose to advertise on the social channel include testing the ads to ultimately know their potential to perform. For this, advertisers can create a duplicate ad with a different set of target audience and later see, which one performs better. However, it is to be noted that the duplicate ad is chargeable too.

Reach out to mobile audiences

I would consider quoting a fact here. As aforementioned, more than 700 million users access Facebook on mobile every day. This clearly defines how beneficial can reaching out to the mobile audiences be for businesses. 

Maximize your brand exposure through Facebook Advertising. Contact MaverickGlobal Info Soft, a leading digital marketing agency in Bangalore. Call now: +91 080 46647700, Email: info@maverickinfosoft.com , Visit website: www.maverickinfosoft.com