Do You Know Enough About Facebook Advertising?

One fine day an entrepreneur friend of mine said he has enough coming from Facebook page. While saying this, he referred to the engagement he drew with his business page and the branding his social media managers did. Branding of course is significant, but Facebook has evolved as a platform that promises business too. Business here purely means sales and new customers engaging with the brand for its products and services. His statement made me ask him whether or not he advertises his business on Facebook and his answer was no. And, the reason was he wasn't really sure of the outcome and didn't know whether he would be able to afford it and benefit with it.  

This made me get into the insights of Facebook’s paid advertising feature and the facts I got to see were awe-inspiring. Every element I got to know about it turned out to be a reason for me to have faith in advertising with Facebook. Some of the key facts that I would be keen to share are:

Over 2 million small to medium businesses advertise on Facebook

• Over 700 million users access Facebook on mobile every day
• 66% of Facebook’s advertising revenue comes from mobile       
• Facebook earmarked purchase of virtual goods and gifts worth over a quarter in the year 2014.
• 1.5 million Businesses are now engaged in advertising on this social channel.

While Facebook advertising has evolved as a major platform for small and medium businesses to advertise. This advertising model doesn't just allow businesses to advertise its target audience, but also to define the budget for a day. It doesn't require you to start with a big budget. A business can even be advertised with a small budget.   

Target precisely

Facebook allows businesses to target the audiences precisely. It allows them to use their CRM data to similar audiences by using the Facebook data. This way, the advertisers are able to reach out to the consumers, who are actually interested in their products or services.   

Test your ads to know what works best

Facebook empowers not just the consumers, but also the advertisers. One of the features made available to the businesses that choose to advertise on the social channel include testing the ads to ultimately know their potential to perform. For this, advertisers can create a duplicate ad with a different set of target audience and later see, which one performs better. However, it is to be noted that the duplicate ad is chargeable too.

Reach out to mobile audiences

I would consider quoting a fact here. As aforementioned, more than 700 million users access Facebook on mobile every day. This clearly defines how beneficial can reaching out to the mobile audiences be for businesses. 

Maximize your brand exposure through Facebook Advertising. Contact MaverickGlobal Info Soft, a leading digital marketing agency in Bangalore. Call now: +91 080 46647700, Email: info@maverickinfosoft.com , Visit website: www.maverickinfosoft.com 

What Do Businesses Without Websites Are Missing Out On?

More than 3.17 billion internet users, over 500 million active websites and multiple retail brands operating online and still there exist companies that don’t have a website yet. This is the digital era, wherein individual of all ages and businesses of all sizes consider having an online presence. Not just to keep pace with the digital age, but to gain all that the digital space holds for them. Be it about buying an electronic gadget or finding the right wedding match, everything can be done online. Not just the businesses find it worth to move online, but also the users have developed the tendency to explore web for almost anything.

In such a scenario, the businesses that don’t have a website seem to be losing out on a lot. Numerous potential leads, customer relationships, new customers from distant cities, regions & countries and other innumerable factors that can be earned with online presence.

It has been discovered that numerous businesses just don’t feel the need to have a website. They feel the kind of businesses they are into do not demand online presence. But, this is nothing more than a misconception that many business owners develop. If we look at the trends, once a business goes online, it eventually creates the need for its services and if not, it at least serves the purpose of reaching out to those, who are in need of those services.

For the businesses that need more reasons to be influenced enough to have a website, here’s a list of some valid factors.

Goes beyond demographic limitations

Offline businesses have few limitations with respect to demographics. Generally a business with its direct marketing efforts can reach out to the clients based within a city or a region. A website takes that obstruction off and reaches out to the audiences available online in any city, region, state or country. With a website, no client finds it difficult to reach out to your business.  

Cost-effective medium to reach online audiences

Having a website saves a great deal of your marketing costs. Gone are the days when creating a website took significant amount of money. At present, building a website has become a simpler task. One can even opt for the free versions available online or can spend a little to get it aligned with the specific requirements.

Helps creating demand

By not having a website, you might be missing out on a lot of potential leads. First move online and let the audiences know about your business and within a while, you will start feeling that they need you and your products.

Helps developing the brand’s presence

A website serves a great point of contact for the potential customers to reach out to a business. The online presence helps letting the world know about the brand’s existence.

Brings new customers

It’s great if you already are able to draw a great amount of leads even without a website. But, just imagine, having a website could be an added advantage. It would simply multiply the number of customers you are reaching out to.