Will Google’s Buy Button Be a Threat for Retailers?

The news of the buy button being launched by Google is taking rounds on the web. This update was first released by Wall Street Journal quoting anonymous sources and now can be seen flashing on numerous news websites. According to this update, the search engine is soon coming up with buy buttons for the pages containing products available for online purchase. By clicking on these buttons, the buyers will be taken to the Google product page, where the purchase could be performed.

However, the news hasn't yet been confirmed by the search engine. But, it is being presumed that the shift that users are making to the mobile devices is a major reason for Google’s buy button initiative. For the online shoppers using mobile devices for search and purchases, the quick buy button would be an easier way to make a purchase. The products here will be sold by the retailers and not directly by Google. Now, this move could be seen as a threat for the other online retailers.

These buttons are said to be available only for the sponsored search results and not the other search results processed for a query by search engine. This update, if proves to be factual would be a great step by the search engine to expand its services beyond the information it delivers to the users. 

However, such call to action buttons are also being used by Facebook and Amazon. Amazon Dash and Facebook’s Shop Now serves the users with an opportunity to make a direct purchase.

Reportedly Google aims to seeking to brand the pages, where the users will make the purchase. The search engine will then get you recommendations from the same retailer.

Now, this move doesn't seem to be a threat for the retailers, who are already advertising with Google. However, this may affect the number of purchases that are being processed through their mobile apps as the Google buy button may come up as an alternative to these apps.

About Richa

Richa is an experienced Digital Marketer working for MaverickGlobal Info Soft, a leading SEO Company in Bangalore. 

Can Small Businesses Gain With SEO

SEO (Search Engine Optimization) is the process of optimizing a website for maximum visibility across the web. The small businesses that haven’t yet put any efforts in the SEO surely need to think of it as they are missing out on a large percentage of the organic traffic. SEO helps a business get organic traffic, which refers to the visits received by a website through a search term. Every business, be it small or large gains well with search engine optimization. However, all depends on how well is the website being optimized.

Why do small businesses need SEO?

SEO in the last few years has turned out to be a necessity for businesses. Soon after initiating the business operations, every business needs to tune to the SEO strategies so as to create awareness of the brand’s existence. Besides, SEO serves as a process that helps bridging the gap between the consumers and the business. Below are the major reasons that will help you understand how well SEO can help your business grow.

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The business has been launched and a lot has been done to market it. But, the question is, whether the direct marketing efforts are enough? If in this era, you ask this to an expert, the answer would be No. The major reason for this is that a major segment of the audiences has moved online.

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Local business listing is a significant factor that affects the visibility of a business across the web. It has been discovered that local searches lead to more purchases than the non-local ones. SEO aims to optimize the local listings of a business. While hiring a digital marketing agency to deal with SEO of your website, don’t forget to ask about managing the local listings.

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As a large segment of the consumers has moved online, it has become crucial for every small business to ensure its visibility across the web. It doesn't just help consumers reach the business, but also helps create more awareness about the brand. SEO helps the consumers know of a business’ existence and its benefits.

Brings brand closer to the audiences

SEO can be better described as a cost-effective medium that bridges the gap between the target audiences and business. The digital marketers implement SEO campaigns that create an awareness of the brand’s products and its benefits.

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The SEO companies hold expertise in managing a brand’s reputation too. They are involved in managing the reviews posted about the company online. They manage them and helps ensuring that the online reputation of the company is kept intact.

 

After having discovered the benefits SEO brings for small businesses, the next step is to look for a company specialized in offering SEO services. These SEO companies hold expertise in ensuring the visibility of a business/website across the web. They offer cost-effective services that further help the small businesses get increased traffic to their websites.